3D modelling can be used in a variety of different ways these range from games all the way to making 3D assets for tv and films. 3D modeling is one of the most efficient and easiest ways to create anything such as massive 3D sets for films that would usually take million of pounds to build and a lot of time. They can be created using computers in a fraction of the time and at a fraction of the cost.
Film:
3D modelling can be used to create entire films such as the How To Train Your Dragon (httyd). For this movie the entire film was created using 3D modelling ranging form the characters to the environment itself each part of the film was made using 3D. models. Because the film was made in this way it meant that the animators and the models had the ability to create whatever they wanted to add into the film. It also gave them complete creative freedom over the characters and the environment.
The films use a mixture of different types of 3D modelling methods such as poly modelling and sub div modelling. These are used together to allow the film to make realistic and believable characters and environments in which the narrative of the films can take place. in this case the use of 3D modelling has been used very successfully to create a group of lovable characters and places allowing the audience to recognise traits of themselves in the characters that are on screen and allow them to react with more emotions during the film. The models of the characters are designed in such a way that the target age of the films will like and enjoy watching the characters because of certain design choices with the film characters e.g. big puppy eyes on the dragon.
TV:
The show Doctor Who has been around for ages and has seen the use of 3D modelling to crate sci fi scenes throughout the series. 3D modelling has been used to create not only characters in the series but also massive parts of sets that would cost million to make in real life. This allows the creators of the show to create massive other worldly set and backgrounds for the actors. The show has been known for its use of a lot of different 3D landscapes because the show will regularly travel to completely different worlds than earth.
This creates a really efficient and quick way to create brand new worlds for the series. 3D modelling allows for the rapid creation and alteration of many different assets that can then be placed in the scene in a lot less time than making the sets in real life.
Another more recent example of this is the show the mandalorian. This show is one of the first shows to use virtual production where instead of a green screen a massive screen is filmed directly onto witht the actors acting in fron t of the screen. One of the most common ways that this is done is by using Unreal Engine to create supermassive 3D scenes and then track the cameras movement to the actor. This method for filming save both time and money and allows for more people to create hollywood quality shows. All of the assets in the shw have been 3D modelled and photo scanned to allow the quality that the models need for use in the Tv show.
In this particular product the models that are used focus much more on the environment and making the audience think that they have been transported into this world. This allows the target audience of the product being mainly teens and younger people to enjoy this sci-fi world through their screens and makes them feel much more involved with the show.
PCGame:
The PC Video Game GTAV is a 18 plus rated game which uses 3D models for all of the in game assets ranging from the player model to the landscape. All of the models have collisions so that the player can move between them. Again 3D modelling is being use to create a world for the player to experience and interact with. One of the best examples of 3D modeling in the game is through the use of the very highly detailed cars and guns. The guns in the game have had a lot of attention because they are usually always in the players hands so they need to look very realistic in game.
3D modelling these assets is a lot quicker and cheaper than photo scanning them into the game. 3D modelling can also be split up into different teams with one person making the base model and then another person using the base model to make the texture for the asset. As well a final person to make sure that the final model in detailed enough for the game. All of these models can then be added into the final game. This can be done with all of the models for the guns significantly reducing the amount of time is takes.
The Models in this game allow the player to experience a much more fun experience because of the real life looking models both for the environments and the player themselves. It is able to effectively target its older teen audience through these methods and it creates a sort of imaginary world where people can simulate real life but without the law.
Console Game:
Minecraft is a game that incorporates aspects of limitless building and survival, the game has an age rating of 7. The game uses basic blocks and cubes to allow players to build anything in their world. The models for this game are all very basic usually being a cube or other simple primitive shape. This allows for massive worldbuilding because of the very limited effect that the game will have on the console that it is running on. Although simple shapes the genius of the game is that all of the blocks can be combined together to create something new.
There are also different mobs in the game which have also been 3d modelled. The game is meant to be played in a more peaceful way and the models in the game are able to represent this. The models are also simple to recreate and repurpose.
The game is aimed a younger target audience and the models allow a younger child to be able to understand a enjoy the game making it successful. Most of this success is due to the simplicity of the models in the game that make the game accessible to everyone who plays the game.
Audience:
The models can be made to appeal to many different age groups for example models can be created to be used in child films such as thomas the tank engine where the models are used throughout the series and have a very different target age demographic to that of models that would have been used in 18 games. The models will be of the same quality but can be used and presented in many different ways depending on the use case.
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