LO2: SWOT Analysis

 Strengths:

The strengths of the project are varied because of the style of the project. For example besue the project has been made using all custom models I can control all of the parts and the theme of the scene. I am also able to control all of the creative decisions in terms of the creation character. Also because of the use of 3d software I can very quickly prototype different look and environments (rapid prototyping). This allows me to refine as I create and refine the scene to create the best final product. I can also choose which parts of the project I want to render allowing me to test the final look without needing a lot of time to render out everything in the scene. The look and the style of the render allow me to appeal to the target audience (14 to 35). The render provides a cool looking scene with plenty of smaller details that add more realism to the render. The neon look mixed with the ray tracing for the lighting gives the render a unique look that makes it a lot more noticeable.

Weaknesses:

There are a few weaknesses with the methods that I have used to create the final models and project. One of these are that the more custom models that I create the more time that I will use to create the models. Another weakeness is the complexity and the added render times because of all of these custom models. The render time will have a direct impact on how many renders I can produce and the length of these renders. This in turns also creates another weakness in that I will need to use hardware that is effective and fast enough to be able to render out the project quickly. Once I have fixed and improved the render to stand out more it will be a lot more appealing to the target audience and look a lot more unique overall.

Opportunities:

There are many different opportunities for the project these are partly because of the media and form that the project has taken. For example I am able to quickly use the same base character and place them in a very contrasting environment (desert) this allows me to quickly create a collection of different pieces of work. I am also able to quickly iterate certain parts of the final project. Because of the way that the project has been exported I can easy publish this to Youtube or any other media streaming platform. I can also take the base project and send it to other artists to work o allowing for a much larger collaboration project. For example using the scene to create competitions that people can change and use their own creativity to create something bigger and more impressive. A final idea would be the creation of a Youtube tutorial series that would use the scene and then take the viewers through how to make basic parts of the scene. I could also extend and create new animations in the same scene to tell more of a story for example focusing on the moving elements such as the train and adding a shot that took place inside the train. Doing this would allow me to show off more of the scene as the one shot only shows a small amount of the detail in the scene. I could then add this to a film or other program. For the release of some kind of film I could use different social media platforms such as twitter and instagram to create shorts to post during the run up to the release. Doing this would allow mw to create synergy and gain much more attention for the products release making it vastly more profitable and successful. Doing this will allow me to expand the target age audience of the project.

Threats:

The only threats that I can think of is that there are already to many similar projects out there that would mean that the project would have a much harder time standing out in the oversaturated algorithms such as youtube. Also other people copying the idea and claiming it as their own this can damage and misrepresent me as the projects creator.